start here
a small lobby for the larger minor genius world
welcome!
minor genius is an imprint, private counsel, and growing cultural institution founded by host/editor elliot aronow.
this is the publication form: a recurring column, archive, and house organ for the larger world — dispatches, field notes, event recaps, artifacts, bits, clothes, spirit, signal, and other signs of life.
new here? start with these.
1. the columns:
short essays, cultural observations, and worldview pieces.
what’s the real receipt when everything is for sale? [link]
vulgarity vs visibility [link]
in the van with michael imperioli, vinnie stigma and eugene from gogol bordello [link]
what happens when you outgrow your audience? [link]
2. the rooms
readings, parties, events, photo recaps, and evidence that this is not just happening on the internet.
minor genius winter reading at nightclub 101 [link]
a field report from alfargo’s marketplace aka menswear eden [link]
cookies, scribbles, crests, and glory: live from the nyc polo convention [link]
short king clothing swap [link]
demo tape for video magazine live in nyc [link]
3. the artifacts
clothes, objects, zines, relics, style notes, and the occasional item with too much symbolic importance.
a guide/goof on self help: the invisible season zine [link]
a guide/goof to non-generic entrepreneurship: how to get paid to be yourself zine [link]
think before printing: poems [link]
4. go deeper
minor genius is not a newsletter business. it is a public record, cultural conspiracy, and growing body of evidence.
if you found the signal, you probably belong.
studio: private counsel for people and projects that can’t afford to become generic. [link]
events / collaborations / useful trouble: [email]
see you soon,
— elz