106 : Professional Genius : Death To KPIs
What happens when you don't care anymore about the stuff that used to make your work feel so important?
Dear Culture Workers + Spiritual Entrepreneurs,
It's ok to not care about AI or vanity metrics or engagement chum or revenue right now.
I have a hot tip:
Burnout has nothing to do with your investors, your employees or your industry. Those are only surface level reasons.
Underneath your grievances about Steve from accounting, there's an emptiness you can't quite put your finger on.
You don’t know what, but somethings off, like when a pair of jeans just don’t go with that blazer. The texture is murky, the vision is muddy.
And even when things are good and you acquire more revenue or new investors, there's this sagging feeling that you're not on an aligned path. Deep down, you know you can't do this any longer.
Maybe you're secretly wishing you'll be fired, the only problem being that you're the boss and you own the business.
Part of it is a soul-level resistance to the lie you’ve been told over and over again: that your worth demands on your performance.
Another layer is that when you've been raised to believe that growth should be linear and progress should be measurable and that "working on yourself" should leave you feeling good, it's natural to think that you're the problem when your motivation tanks.
You're not.
When you stop caring about the external validations that used to light you up, you're not being lazy or bad.
What's happening is much deeper and more subtle.
You're in the invisible season - a sacred space that exists in between who you used to be and who you're becoming.
You're in the process of trading the fuel for your life - fear for resonance, victimhood for creativity, hiding for truth.
This is not an abstract "woo woo" experience, you'll feel it in every corner of your life: jobs, relationships, family.
It’s not a walk in the park. Changing your source of motivation from fear and proving to creativity and presence is no small feat.
Evolving spiritually is nothing like taking medicine. There's no pill to pop to make the fever go down in five minutes.
It's more like surgery.
The procedure alters you forever for the better, but the recovery is strange.
If you're there right now, I see you.
I'm sharing all this to do two things:
1. stand against the dissociative striving that is the bread and better of the aspirational culture industry "ignore your soul to feed the machine" and let you know that you're not wrong or weird for not caring about marketing or PR or IPOs or whatever right now.
2. let you know that after the holiday I'll be releasing a new print only zine called the INVISIBLE SEASON that will help you understand this time in your life so that you remerge reborn. I'm only pressing 88 copies. Comment or reply with ZINE if you want me to reserve you one, as they will sell out.
Keep going! You are in the middle of something much bigger.
PS - You can also write me direct if you want my 1:1 support to lead you to the promised land.