101 : Professional Genius : Stop Convincing, Start Inviting

In a world of thirsty "pick me" brands and creators, the real ones chose divine divisiveness.

Here's a critical "marketing" skill that most creatives sleep on.

Recognizing the difference between proving and inviting.

I'm not generally a fan of calling anything "cringe" as I think it's just a demeaning smokescreen used by washed people to silence and shame others into invisibility but I am sympathetic to the central critique:

Online culture has be…