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099 : Last Night Adidas Saved My Life

099 : Last Night Adidas Saved My Life

Building a brand universe so powerful that one node sets off an explosion in the heart.

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Elliot Aronow
May 12, 2025
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099 : Last Night Adidas Saved My Life
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Last week my life was radically changed when I bought a pair of navy blue Adidas campus sneakers.

As a loafer freak (rap name = 'Lil Weejun), this was a very big deal for me.

I'm a clothes horse, but I only own two pairs of sneakers.

If you are a pair of sneakers, me choosing to wear you is like getting into the short king NBA. You are elite.

Why are th…

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