099 : Last Night Adidas Saved My Life
Building a brand universe so powerful that one node sets off an explosion in the heart.
Last week my life was radically changed when I bought a pair of navy blue Adidas campus sneakers.
As a loafer freak (rap name = 'Lil Weejun), this was a very big deal for me.
I'm a clothes horse, but I only own two pairs of sneakers.
If you are a pair of sneakers, me choosing to wear you is like getting into the short king NBA. You are elite.
Why are th…
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