093: Do Whatever A "Real Brand" Could Never Do

In the time of mechanical competency, irregularities are your most valuable asset

"Just do whatever a real brand could never do."

This has been my million dollar advice to all my 1:1 clients lately.

Whether they are building a philosophy-based fly fishing brand, or a next level content platform for disabled creators, or a creative agency specializing in helping financial services stand out and not look like a bunch of wet noodles, the …